United Sires Unveils New Leadership: A Commitment to Innovation and Growth

December 13, 2024 USA – United Sires, a pioneering force in the genetics industry, is pleased to announce the appointment of Mitch Amundson as its inaugural Chief Executive Officer. This strategic move marks a significant milestone in the company’s evolution and sets the stage for accelerated growth and innovation.

Founded by a collective of industry-leading and passionate dairy breeders, United Sires has quickly established itself in the global AI industry. The company’s unique “We Milk What We Make” philosophy has resonated with dairy farmers worldwide, delivering genetics that excel not just on paper, but in real- world applications of the founding partners own dairy operations. Amundson brings a wealth of experience in global marketing, strategic sales, and business development to United Sires. His appointment signals the company’s commitment to blending time-honored breeding expertise with cutting-edge technology.

Amundson shares, “United Sires represents the future of cattle genetics, and I’m thrilled to lead this exceptional team of innovators. Together, we’ll push the boundaries of what’s possible in our industry, delivering unparalleled value to dairy farmers worldwide.” United Sires Board President, Jeff King, shared his enthusiasm for this pivotal leadership appointment: “I know I’m speaking for the board when I say we are confident that under Mitch’s leadership, United Sires will expand its global footprint, develop strategic partnerships, and enhance sustainable food production solutions for our customers. It’s an exciting time to be a part of United Sires!”

Global Commercial Growth

United Sires is also excited to announce that René Coumans has joined the Leadership Team as Executive Vice President. René’s experience in the diversified ag industry from financial leadership to business development in genetics, will allow the global partner network to grow and develop in support of their respective businesses. CEO Mitch Amundson stated, “René has been instrumental in positioning the business in its early days and his focus on developing our international network is respected by our team and allied distributors.”

A Collaborative Approach

United Sires’ strength lies in its collaborative model, uniting the expertise of leading U.S. breeders. With over 40,000 head of dairy cattle under management, the company’s member breeders have consistently produced industry-leading sires. Amundson’s leadership will further empower this collective, fostering collaboration and harnessing the breeders’ expertise to deliver exceptional genetic solutions that meet the evolving needs of dairy farmers globally.

For more information about United Sires and its innovative approach to cattle genetics, please visit our website or contact us at info@unitedsires.com